Intersectional Environmentalist
[Editorial and Engagement Director
Digital content strategy_brand voice architecture_established research methodologies_community programming_editorial direction_corporate training programs_scriptwriting
My work focused on translating IE’s mission into narratives capable of reaching beyond siloed environmental audiences. Across digital platforms and lived spaces, I led content strategy, research, partnerships, and public programming, guiding cross functional teams in developing accessible, culturally grounded work that challenged the limits of mainstream environmental storytelling.
Rather than reproducing sustainability as performance, this work foregrounded intersectionality as a structural reality, making visible the links between environmental harm, labor, race, and power that are often obscured within dominant environmental discourse.
Role: Content Strategy, Scriptwriting, Archival image curation
Role: Content Strategy, Scriptwriting, Partnerships, Curation
Role: Content Strategy, Copywriting
Role: Content Strategy, Copywriting
A global art exhibition bringing together South Asian diaspora artists in creative solidarity with Indian farmers' protests - conceived, curated, and launched within just 5 days of the protests beginning. Under my direction spanning artist curation, creative direction, web design, and grassroots partnership development, the initiative evolved from concept to a vibrant virtual exhibition that sold out in its first run, leading to a second installment featuring ten additional artists and collectively raising over $5,000 for farmers through Hemkunt Foundation's Relief Aid project.
The initiative bridges borders and communities through artistic expression and resource redistribution, demonstrating the powerful resonance of artivism in amplifying diasporic South Asian voices in solidarity with their agricultural kin.
Role: Content Strategy, Interviews, Editorial Strategy, Copywriting, Curation
Role: Content Strategy, Research, Copywriting, Creative Direction, Partnerships * Presented at MSU Masters Program 2022
Role: Content Strategy, Research Direction, Curation, Copyediting, PartnershipsClients: Starbucks, Clorox, Nike, Tazo
Role: Data Analysis, Research, Partnerships, UX Copywriting, Curation